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Expert presentations, various topics, live Q&A

SemIsrael Tech Webinar

September 6, 2023
15:00 - 17:00
(Israel Time Zone)

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Webinar Sponsor:

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Webinar Agenda

Venkata Subba Reddy Khambam


Senior Technical Manager

SmartSoC Solutions

Venkata Subba web.jpg

15:00 - 15:30

Embedded AI

The Rise of Embedded AI: Transforming Industries and Enhancing User Experience

Embedded AI has become a transformative force in various industries, revolutionizing the way we interact with technology and improving user experiences. This abstract explores the significance, benefits, and impact of embedded AI in sectors such as healthcare, automotive, manufacturing, and consumer electronics. It also discusses the challenges and ethical considerations associated with embedded AI, emphasizing the need for responsible development and deployment. The growing influence of
embedded AI has
the potential to shape the future of technology and human interaction, making it an essential area of study and innovation.


Venkata Khambam is an experienced professional in the field of Embedded Systems. With a passion for technology and a strong background in engineering, Venkata has dedicated his career to designing and developing innovative solutions in the realm of embedded systems. With over 18 years of experience, Venkata has gained extensive knowledge and expertise in various aspects of embedded systems, including hardware design, firmware development, and system integration. He has worked on numerous projects, ranging from small-scale embedded systems for consumer electronics to large-scale distributed systems.

Throughout his career, Venkata has demonstrated a deep understanding of embedded systems architecture and has successfully delivered projects that meet the highest standards of quality and performance. He is a highly collaborative team player and has proven his ability to work effectively in cross-functional teams.
Venkata holds a Bachelor's degree in Computer Science and Engineering. In addition to his technical skills, Venkata has a proven track record of problem-solving and troubleshooting. He has received recognition for his innovative ideas, including Designing complex state machine architectures.

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Bill Jenkins


Director AI Product Marketing


15:30 - 16:00

Conversational AI, Real-Time AI at the Edge

Harnessing the Power of FPGAs for Ultra-Low Latency Streaming

Join us for a webinar on revolutionizing edge applications with real-time video and audio stream processing. Discover how FPGA technology empowers you to customize data paths, enabling high performance with unparalleled low latency. Using conversational AI as a captivating case study, we will delve into the transformative potential of FPGAs, catering to the needs of engineers and industry decision-makers alike. Don't miss this opportunity to explore cutting-edge solutions for ultra-low latency real-time streaming AI at the edge.


An engineer turned product marketer, Bill is the Director of Product Marketing at Achronix. After 11 years of working at Altera/Intel PSG, he joined the company in various technical and marketing roles. He led the initial concept and rollout of PSG’s high-level synthesis HLS strategy with Open CL, developed Intel’s AI solution strategy to showcase the value of FPGAs across a wide variety of market segments, and developed AI, HPC, radar, and security solutions within the military, aerospace, and government (MAG) business unit. Bill got his BS and master's in electrical engineering and MBA from the University of Massachusetts Lowell.

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Gordon Allan

Product Manager, Verification IP

Siemens EDA

16:00 - 16:30

Verification IP, Protocols, CXL, PCIe, UCIe, 3DIC

Siemens + Avery - Building Better Verification IP

Siemens EDA Verification experts describe our comprehensive Verification IP solutions for SoC and 3DIC projects in the Datacenter, Storage, 3DIC, Networking, Automotive, Mil/Aero and other applications, introducing our complete portfolio incorporating the recently acquired Avery Verification IP solutions.


Gordon Allan is Product Manager for Verification IP at Siemens EDA. Gordon was one of the authors of Accellera UVM, and he published the online UVM Cookbook on our Verification Academy site where it is appreciated by over 40,000 engineers today. Prior to joining the EDA industry he gained over 18 years of Design/Verification experience leading & developing SoC and complex protocol IP/VIP projects in several semiconductor companies, fabless startups, EDA and system houses. Gordon is based in Silicon Valley.

Larry Lapides

VP Worldwide Sales

Imperas Software

Larry Lapides

16:30 - 17:00

RISC-V, Software Development, Virtual Platforms

Virtual Platforms Accelerate RISC-V SoC Software Development

The design freedoms of RISC-V offer systems and SoC developers new flexibility to build domain specific processors, optimized for the requirements of the target application and domain. This is driving the growing adoption of RISC-V, however, software is still needed on these new platforms. This could be entirely new software, or porting legacy applications, firmware, libraries and operating systems to the RISC-V platform. Virtual platforms, or software simulation, can accelerate software tasks by providing an environment for software development, debug and test many months before silicon is available. While virtual platforms do not replace hardware-based testing of the software, the early availability, ease of automation, controllability and observability are making virtual platforms a must-have for embedded software development. This presentation will discuss the various models and tools that comprise a successful virtual platform environment, and provide case studies in automotive, DSP and AI/ML.


Prior to joining Imperas, Larry ran sales at Averant and Calypto Design Systems. He was vice president of worldwide sales during the run-up to Verisity's IPO (the top performing IPO of 2001), and afterwards as Verisity solidified its position as the fifth largest EDA company. Before Verisity and SureFire Verification (acquired by Verisity), Larry held positions in sales and marketing for Exemplar Logic and Mentor Graphics. Larry was an Entrepreneur-in-Residence at Clark University's Graduate School of
Management, where he developed and taught a course on Entrepreneurial
Communication and Influence. Larry holds an MBA from Clark University in
addition to his MS Applied & Engineering Physics from Cornell University and
BA Physics from the University of California Berkeley.


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